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Case Study – 12.5x ROI In One Day

Case Study – 12.5x ROI In One Day

We like a challenge and so when Marc Gershon of WinMyDreamHome.com was referred to us by an existing client, we were intrigued.Marc is a property developer and has refurbished a house in Kentish Town, London - value £2.1m. But instead of selling it in the conventional...

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We’re Only 6 Months Old, But…

We’re Only 6 Months Old, But…

Warning - This is a gratuitous, self-congratulatory article. We're going to gush for a few minutes... Bear with us.When James and I set up Properganda as a PR agency we had high hopes for the business. We wanted to achieve for other property businesses that which we...

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PR = SEO. Get With It Or Get Crushed

PR = SEO. Get With It Or Get Crushed

Elsewhere on this website we bang on about how gaining PR coverage feeds SEO.What's SEO? It means 'search engine optimisation' and is the thing that determines where your website ranks in search pages according to Google.If you rank poorly, no one will ever find you...

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Housing Decline – Crisis? What Crisis?

Housing Decline – Crisis? What Crisis?

Government data revealed today by the Ministry of Housing Communities and Local Government makes for grim reading.The least bad news is that overall numbers of housing increased year on year. But the small print of the release demonstrates a number of concerns whereby...

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Countrywide: Going Backwards To Go Forwards?

Countrywide: Going Backwards To Go Forwards?

Taking a backward step has rarely resulted in forward progress.  I mean, if Usain Bolt had stepped back from the starting blocks before starting his 100m world record bid it probably wouldn’t have assisted his time so much. And if Elon Musk had dusted off the...

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Opinion: PurpleBricks Must Retreat. Or Surrender

Opinion: PurpleBricks Must Retreat. Or Surrender

Not a great week for the fixed fee estate agent PurpleBricks or for the wider online agency sector with the news that they are to close shop in Australia and part with their founder and CEO Michael Bruce.The former was not unexpected as far as I am concerned and, in...

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Property News Round-Up: 5th May 2019

Property News Round-Up: 5th May 2019

Trouble On The Market Third place portal, On The Market, saw a massive drop in share price on Thursday, falling by 10% on the day to just £1.00 and wiping some £6m from its value. This, in sharp contrast to Rightmove stock which remains at close to an all-time...

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