PR. A Marathon Not A Sprint

PR. A Marathon Not A Sprint

“We’ve done some PR for a bit and so we don’t need it anymore”. Ouch. And no, that’s kind of missing the point of a PR strategy. In fact it’s missing the point of an entire marketing strategy.  Great PR in terms of quality and...
Does PR In Property Really Work? A Case Study

Does PR In Property Really Work? A Case Study

Does PR in property really work? That’s a complicated question to answer because for different businesses and founders the metrics that scream ‘success’ are, well, different. Some PR clients simply want brand awareness raised by way of constant...
What A Spread – Butter Milks Coverage

What A Spread – Butter Milks Coverage

Ok, so we don’t just do property. The property industry is our forte and the majority of our many clients are Proptech firms, mortgage platforms, housebuilders, property portals, estate agents, property management companies and so on. But every now and again we...
A Winning Gamble

A Winning Gamble

As the pandemic set in during April 2020 a number of housing experts exclaimed that house prices would melt as a consequence of the economic harm that Covid and lockdown would exert upon the property market. ‘Uncertainty will prevail…’ etc. And when...
Budget Response – Client Coverage

Budget Response – Client Coverage

The Properganda team hunkered down for an afternoon with Rishi today. We sat on Zoom with the Budget Speech in the background gleaning the many announcements in the context of those which directly affect our PR clients. Much scribbling, snatched conversations with...