The Properganda team hunkered down for an afternoon with Rishi today. We sat on Zoom with the Budget Speech in the background gleaning the many announcements in the context of those which directly affect our PR clients.
Much scribbling, snatched conversations with each other and fact checking led to us being able to analyse the Chancellor’s words and to dissect the headlines quickly so that within a few short minutes of him sitting down again, we had comment written, signed off and distributed to hundreds of journalists for several Properganda clients. This is not for the faint hearted especially as, simultaneously, we’re fielding questions and enquiries from media and clients too.
The upshot? As I write this, just two hours after the Chancellor’s speech ended, we have already had over FIFTY media comments placed and published by various publications including the Daily Express, Yorkshire Evening Post, Evening Standard, The Metro, MSN, Business Leader, The Law Gazette and many more.
That’s a wrap!
5pm UPDATE: Now at 116 press mentions for Properganda clients today (yes, just today)