Why is a digital PR strategy important to both B2C and B2B businesses?
It’s not just the awareness raising and the trust reinforcement that comes from media coverage for a brand or an individual. It’s the ‘mentions’ and that Google recognise as citations for improved SEO.
Links? Yes, they’re important. But did you know that mere online mentions are also valued by Google when deciding where to rank your website on search pages?
Properganda PR clients benefit from an average of 40 such mentions each month, underpinning the entire search strategy of their brands.
Or, you could just give all your money to Google in Adwords costs instead?