Equivalent advert value
Return on Investment
vs Client Cost
2020 Client Coverage By Numbers
How it works
Explained by Co-Founder Russell Quirk
Stand out. Be trusted. Boost your SEO…
PR, done properly, does all of these things by exposing your brand to the masses via third party publications that by the very nature of their independence, validate that you are a credible organisation.
You could spend more and more marketing pounds on Google ads, Facebook targeting, radio, print ads, TV and outdoor. This approach though is an expensive endeavour and the public are worldly wise in knowing that paid ads, even the great ones, are contrived and 100% partisan. Consumer fatigue is another way of putting it. Negative ROI is another.
Any well-thought marketing strategy will include PR as a support to conventional marketing. But it’s my view that property PR is not just a support channel but a vital frontline tool, essential in gaining cut through, more traction and in building natural search ranking defensibly. Especially as, otherwise, Google will simply take most of your money in Adwords costs.
“Be less ambitious”. Not a phrase you hear much on LinkedIn amongst the exponential growth posturing. But as we entered year three of the property PR agency business, we faced a dilemma - a nice one really. Do we continue to double in size each year and with all of...
When you're recommended by a property client to a non-property client and the team look at each other across the Zoomesphere and say to each other 'Yeah, let's do it'. That. We're property PR specialists as we've cut our teeth on creating brilliant property related...
2020 will go down as one of history's most challenging years and one that we all hope will not be repeated. For many businesses including ourselves it was tough, uncertain and anxious as we bounced from one government announcement to another and from one lockdown to...
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