Equivalent advert value
Return on Investment
vs Client Cost
2020 Client Coverage By Numbers
How it works
Explained by Co-Founder Russell Quirk
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PR, done properly, does all of these things by exposing your brand to the masses via third party publications that by the very nature of their independence, validate that you are a credible organisation.
You could spend more and more marketing pounds on Google ads, Facebook targeting, radio, print ads, TV and outdoor. This approach though is an expensive endeavour and the public are worldly wise in knowing that paid ads, even the great ones, are contrived and 100% partisan. Consumer fatigue is another way of putting it. Negative ROI is another.
Any well-thought marketing strategy will include PR as a support to conventional marketing. But it’s my view that property PR is not just a support channel but a vital frontline tool, essential in gaining cut through, more traction and in building natural search ranking defensibly. Especially as, otherwise, Google will simply take most of your money in Adwords costs.
"We've done some PR for a bit and so we don't need it anymore". Ouch. And no, that's kind of missing the point of a PR strategy. In fact it's missing the point of an entire marketing strategy. Great PR in terms of quality and quantity of content must work...
Does PR in property really work? That's a complicated question to answer because for different businesses and founders the metrics that scream 'success' are, well, different. Some PR clients simply want brand awareness raised by way of constant mentions in the press....
Ok, so we don't just do property. The property industry is our forte and the majority of our many clients are Proptech firms, mortgage platforms, housebuilders, property portals, estate agents, property management companies and so on. But every now and again we like...
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